Facebook CEO Mark Zuckerberg recently announced that the company is finally working on a much-desired feature: a “dislike” button. According to Zuckerberg, this feature has long been one of those most-requested by the Facebook audience.
Facebook, pressed for years by users to add a “dislike” button, says it is working on the feature and will be testing it soon.
“We’ve finally heard you,” CEO and founder Mark Zuckerberg told a public town hall meeting in Facebook’s hometown of Menlo Park, California.
A question submitted online by a user asked the oft-repeated question of why there were no buttons along the lines of “I’m sorry”, “interesting” or “dislike” in addition to the classic thumbs-up “like” button, through which users show their support for posts from friends, stars and brands on the social network.
“Probably hundreds of people have asked about this, and today is a special day because today is the day where I actually get to say we are working on it and are very close to shipping a test of it,” Zuckerberg said.
“It took us a while to get here, because we do not want to turn Facebook into a forum where people are voting up or down on people’s posts. That does not seem like the kind of community that we want to create.”
He said he understood that it was awkward to click “like” on a post about events such as a death in the family or the current refugee crisis and that there should be a better way for users to “express that they understand and that they relate to you.”
“We have been working on this for a while, actually. “It is surprisingly complicated to make,” Zuckerberg added.
“But we have an idea that we think we are getting ready to test soon, and depending on how that goes, we will roll it out more broadly.”